Responding to your own design brief

– Interpret the brief. Even though it is self created, how do you feel about it? what are you thinking of doing and why are you thinking of doing that? Everyone will interpret that brief differently so how is your interpretation unique?

– Identify the specifications for the design brief. Who is the target audience? Make a clear identification as to what the brief is asking in order to make design decisions that will help your design process.

– Make sure to research a range of aspects around the briefs point. Initial research has to be initial, so later on it will also evolve and develop further.

– Explore and develop the design concept after the starting research has been concluded.

– Experimentation and Exploration should be done in response to the found research. Use this to generate initial ideas.

– Get feedback consistently on your work in relation to the target audience. Use this feedback to develop your concept ideas even further.

– Reflect on your work. Why have you chosen to do this in certain ways?

– Decide on your concept and prepare to develop these ideas even further.

– Research should always be the pinnacle point of evolution within your work. How is your research impacting your work?

Points inspired by –


Things to think about when creating a design brief

Creating your own brief –

– What is the end goal of this project, What are you trying to achieve?

– How are you going to communicate this? – Think about visual communication and the end deliverables.

– Also what are you trying to communicate?

– Who is the target audience?

– Why are you trying to target that specific audience? Are you trying to reach a specific result by targeting this specify audience?

– Things to consider would be the age, culture, background, profession, geography, views lifestyle etc etc.

– How are the visuals going to be created? Is it a case of photo-manipulation or your own use of photography? Do you combine photography and Graphic design elements? Also what is the focus?

– How is the design going to be displayed? Think about a range of aspects such as paper stock, printers, etc etc.

– What form does the final design come in? why are you choosing this format? How do your target audience respond and react to this format.

– Think about the time and scope of this project. Will you have enough time to fully complete it to the best possible standard?

– How will it be displayed on exhibition day? Will it be relatable to the work created?

Tips inspired by –